Haringey, a vibrant borough in North London, offers a plethora of opportunities for businesses aiming to enhance their visibility through street and roadside advertising. With its diverse population and bustling commercial areas, Haringey serves as an ideal location for impactful advertising campaigns.

Types of Street Ads in Haringey

1. Lamppost Banner Advertising:

Description: Lamppost banners are double-sided displays mounted on street columns, elevated at least 2.4 metres above street level to ensure maximum visibility.

Benefits: Highly visible to both pedestrians and motorists, these banners can achieve over 720,000 views per week, making them a cost-effective method to target specific areas within the borough.

Estimated Costs: Pricing varies based on location, duration, and the number of banners deployed. For detailed rates, businesses are encouraged to contact providers directly.

2. Billboard Advertising:

Formats:

48-sheet: Approximately 6.096 metres wide by 3.048 metres high.

96-sheet: Approximately 12.192 metres wide by 3.048 metres high.

Locations: Strategically placed along major roads and city centres, these large-scale displays capture the attention of a wide audience.

Estimated Costs: Prices can vary based on location, size, and duration. For instance, billboard advertising costs in Haringey can range depending on these factors.

3. Flyposting (Street Posters):

Description: Involves placing posters on vacant walls or designated areas, creating a grassroots appeal.

Formats: Varies in size, often used for promoting events or creating urban art aesthetics.

Estimated Costs: Street poster campaigns start from £5,000 for one week across major UK cities, with costs varying by location density and duration.

Factors Influencing Advertising Costs in Haringey

• Location: High-traffic areas such as Wood Green and Tottenham High Road command higher prices due to increased visibility.
• Duration: Longer campaigns may benefit from discounted rates.
• Format and Size: Larger and more prominent formats typically incur higher costs.
• Demand: Peak seasons or high-demand periods can drive up prices.

Benefits of Street and Roadside Advertising in Haringey

1. High Visibility: Strategically placed ads ensure exposure to a broad audience, including residents, commuters, and visitors.
2. Cost-Effective: Offers a higher return on investment compared to other advertising mediums.
3. Brand Reinforcement: Consistent exposure helps in building brand recognition and trust within the community.

Regulations and Considerations

It’s essential to adhere to local council regulations regarding outdoor advertising. Haringey Council provides advertising, sponsorship, and commercial partnership opportunities, offering cost-effective, targeted promotional options that align with business goals. For more information, businesses can download the council’s brochure and contact the Commercial and Operations Manager.

Conclusion

Investing in street and roadside advertising in Haringey presents a valuable opportunity for businesses to connect with a diverse and dynamic audience. By selecting the appropriate advertising formats, understanding the associated costs, and adhering to local regulations, your campaign can achieve significant visibility and engagement.

For tailored advice and assistance in planning your street advertising campaign in Haringey, consider consulting with local advertising professionals who possess in-depth knowledge of the area and its audience dynamics.