Ealing, a vibrant borough in West London, offers a plethora of opportunities for businesses aiming to enhance their brand visibility through street and roadside advertising. With its diverse population and bustling commercial centres, Ealing serves as an ideal location for impactful advertising campaigns.

Ealing Road Ads

1. Billboards:

Formats: The most prevalent billboard sizes include:

48-sheet: Approximately 6.096 metres wide by 3.048 metres high.

96-sheet: Approximately 12.192 metres wide by 3.048 metres high.

Locations: Strategically placed along major roads such as the A40 and Uxbridge Road, these billboards capture the attention of both motorists and pedestrians.

Estimated Costs: Prices can range from £250 to £15,000 per month, depending on factors like location, size, and duration of the campaign.

2. 6-Sheet Posters:

Dimensions: Typically measure 1.2 metres wide by 1.8 metres high.

Placement: Commonly found at bus stops, shopping centres, and high-footfall areas, making them ideal for targeting commuters and shoppers.

Estimated Costs: Campaigns can start from £5,000 for a one-week duration across major UK cities, with costs varying based on location density and campaign length.

3. Digital Screens:

Features: Offer dynamic content display, allowing for real-time updates and interactive elements.

Locations: Found in areas like Ealing Broadway Shopping Centre and other busy locales.

Estimated Costs: Starting from £25 per day, with a recommended minimum campaign spend of £2,500, excluding VAT.

4. Flyposting:

Description: Involves placing posters on vacant walls or designated areas, creating a grassroots appeal.

Formats: Varies in size, often used for promoting events or creating urban art aesthetics.

Estimated Costs: Street poster campaigns start from £5,000 for one week across major UK cities, with costs varying by location density and duration.

5. Street Talk Advertising:

• Description: Utilises phone boxes and other street furniture to display advertisements.
• Locations: Prominent in town centres and areas with high foot traffic.
• Estimated Costs: Prices vary based on type, size, and campaign duration.

Factors Influencing Advertising Costs in Ealing

1. Location: High-traffic areas like Ealing Broadway command higher prices due to increased visibility.
2. Duration: Longer campaigns may benefit from discounted rates.
3. Format and Size: Larger and more prominent formats typically incur higher costs.
4. Demand: Peak seasons or high-demand periods can drive up prices.

Benefits of Street Advertising in Ealing

• High Visibility: Strategically placed ads ensure exposure to a broad audience, including residents, commuters, and visitors.

• Cost-Effective: Offers a higher return on investment compared to other advertising mediums.

• Brand Reinforcement: Consistent exposure helps in building brand recognition and trust within the community.

Regulations and Considerations

It’s essential to adhere to local council regulations regarding outdoor advertising. For instance, Ealing Council offers various advertising opportunities through its platforms, such as the “Around Ealing” magazine and associated digital channels. Prices for digital adverts start at £8 per 1,000 page impressions, with a minimum booking of 20,000 impressions.

Conclusion

Investing in street and roadside advertising in Ealing presents a valuable opportunity for businesses to connect with a diverse and dynamic audience. By selecting the appropriate advertising formats, understanding the associated costs, and adhering to local regulations, your campaign can achieve significant visibility and engagement.

For tailored advice and assistance in planning your street advertising campaign in Ealing, consider consulting with local advertising professionals who possess in-depth knowledge of the area and its audience dynamics.