Harrow, a vibrant borough in North-West London, offers a multitude of opportunities for businesses aiming to enhance their brand presence through street and roadside advertising. With its diverse population and bustling commercial centres, Harrow provides an ideal landscape for impactful advertising campaigns.

Harrow Road Ads-Types of Street

1. Lamppost Banner Advertising:

Description: Lamppost banners are double-sided displays mounted on street columns, elevated at least 2.4 metres above street level to ensure maximum visibility.

Benefits: Highly visible to both pedestrians and motorists, these banners can achieve over 720,000 views per week, making them a cost-effective method to target specific areas within the borough.

Service Provider: In Harrow, lamppost banner advertising is managed by Bay Media Ltd.

Estimated Costs: Pricing varies based on location, duration, and the number of banners deployed. For detailed rates, businesses are encouraged to contact Bay Media Ltd directly.

2. Billboard Advertising:

Formats:

48-sheet: Approximately 6.096 metres wide by 3.048 metres high.

96-sheet: Approximately 12.192 metres wide by 3.048 metres high.

Locations: Strategically placed along major roads and city centres, these large-scale displays capture the attention of a wide audience.

Estimated Costs: The costs of billboard advertising vary depending on factors such as size, location, and duration. For instance, a 48-sheet billboard in a high-traffic area may have a different cost compared to a 96-sheet billboard in a less frequented location. It’s advisable to consult with local advertising agencies for precise pricing tailored to your campaign needs.

3. Advertising Boards (A-Boards):

Description: Portable pavement signs placed outside businesses to attract foot traffic.

Regulations: In Harrow, the advertisement attached to the structure/object should be no larger than a standard A1 size (637mm width x 1100mm height x 800mm depth) and may be single or double-sided. A rotating object or structure is not permitted. Businesses should have a minimum of £5 million public liability insurance in place.

Licence Fee: The Advertising Board Licence cost is £195.30, renewable each year.

4. Flyposting (Street Posters):

Description: Involves placing posters on vacant walls or designated areas, creating a grassroots appeal.

Formats: Varies in size, often used for promoting events or creating urban art aesthetics.

Estimated Costs: Street poster campaigns start from £5,000 for one week across major UK cities, with costs varying by location density and duration.

Factors Influencing Advertising Costs in Harrow

• Location: High-traffic areas such as Harrow Town Centre command higher prices due to increased visibility.
• Duration: Longer campaigns may benefit from discounted rates.
• Format and Size: Larger and more prominent formats typically incur higher costs.
• Demand: Peak seasons or high-demand periods can drive up prices.

Benefits of Street and Roadside Advertising in Harrow

1. High Visibility: Strategically placed ads ensure exposure to a broad audience, including residents, commuters, and visitors.
2. Cost-Effective: Offers a higher return on investment compared to other advertising mediums.
3. Brand Reinforcement: Consistent exposure helps in building brand recognition and trust within the community.

Regulations and Considerations

It’s essential to adhere to local council regulations regarding outdoor advertising. Harrow Council provides advertising, sponsorship, and commercial partnership opportunities, offering cost-effective, targeted promotional options that align with business goals. For more information, businesses can download the council’s brochure and contact the Commercial and Operations Manager.

Conclusion

Investing in street and roadside advertising in Harrow presents a valuable opportunity for businesses to connect with a diverse and dynamic audience. By selecting the appropriate advertising formats, understanding the associated costs, and adhering to local regulations, your campaign can achieve significant visibility and engagement.

For tailored advice and assistance in planning your street advertising campaign in Harrow, consider consulting with local advertising professionals who possess in-depth knowledge of the area and its audience dynamics.