Havering, located in East London, presents a wealth of opportunities for businesses aiming to enhance their visibility through street and roadside advertising. With its diverse population and bustling commercial areas, Havering is an ideal locale for impactful advertising campaigns.

Havering Road Ads”Types”

1. Billboard Advertising:

Formats:

48-Sheet Billboards: Measuring approximately 6.096 metres wide by 3.048 metres high, these are commonly situated in high-traffic areas such as roundabouts, traffic lights, and near shopping centres.

96-Sheet Billboards: Doubling the size of 48-sheets, these expansive displays offer heightened visibility and impact.

Benefits: Billboards are strategically placed to capture the attention of both motorists and pedestrians, making them a powerful tool for brand exposure.

2. Roundabout Advertising:

Description: Havering boasts 15 roundabout advertising sites located on strategic roads. Due to high demand, the council is expanding opportunities for advertising on additional roundabouts and grass verges.

Benefits: Roundabout advertising ensures repeated exposure to commuters, reinforcing brand recognition.

3. Lamppost Banner Advertising:

Description: Double-sided banners mounted on street columns, elevated to ensure maximum visibility.

Benefits: Highly visible to both pedestrians and motorists, lamppost banners are an effective method to target specific areas within the borough.

4. Flyposting (Street Posters):

Description: Involves placing posters on vacant walls or designated areas, creating a grassroots appeal.

Formats: Varies in size, often used for promoting events or creating urban art aesthetics.

Benefits: Street posters can be strategically placed at eye level, making them hard to miss for passers-by.

Approximate Costs of Advertising in Havering

Billboard Advertising:

48-Sheet Billboards: Prices can vary based on location, duration, and demand. For instance, a 48-sheet billboard in a high-traffic area may have a different cost compared to a 96-sheet billboard in a less frequented location. It’s advisable to consult with local advertising agencies for precise pricing tailored to your campaign needs.

Roundabout Advertising:

Contracts: Typically require a minimum commitment of 12 months, with many clients opting for longer durations to secure their chosen sites.

Costs: Specific pricing details are available upon enquiry with the council’s Commercial and Marketing Manager.

Lamppost Banner Advertising:

Costs: Pricing varies based on location, duration, and the number of banners deployed. For detailed rates, businesses are encouraged to contact the council directly.

Flyposting (Street Posters):

Campaigns: Start from £5,000 for one week across major UK cities, with costs varying by location density and duration.

Benefits of Street and Roadside Advertising in Havering

• High Visibility: Strategically placed ads ensure exposure to a broad audience, including residents, commuters, and visitors.
• Cost-Effective: Offers a higher return on investment compared to other advertising mediums.
• Brand Reinforcement: Consistent exposure helps in building brand recognition and trust within the community.

Regulations and Considerations

It’s essential to adhere to local council regulations regarding outdoor advertising,Havering Council provides advertising, sponsorship, and commercial partnership opportunities, offering cost-effective, targeted promotional options that align with business goals. For more information, businesses can contact the council’s Commercial and Marketing Manager.

Conclusion

Investing in street and roadside advertising in Havering presents a valuable opportunity for businesses to connect with a diverse and dynamic audience. By selecting the appropriate advertising formats, understanding the associated costs, and adhering to local regulations, your campaign can achieve significant visibility and engagement.

For tailored advice and assistance in planning your street advertising campaign in Havering, consider consulting with local advertising professionals who possess in-depth knowledge of the area and its audience dynamics.