Newham, a dynamic borough in East London, offers a wealth of opportunities for businesses aiming to amplify their brand visibility through strategic roadside advertising. With its diverse communities, bustling commercial centres, and significant commuter traffic, Newham provides an ideal landscape for impactful advertising campaigns.

Newham Road Ad Benefits

• High Visibility: Strategically placed along busy roads and intersections, roadside billboards in Newham ensure that your advertisement is seen by a large and diverse audience
• .Continuous Exposure: Unlike other advertising mediums, billboards provide 24/7 exposure, reinforcing your brand message consistently.
• Targeted Reach: With options like 6-sheet posters near pedestrian zones, businesses can effectively target local audiences.

Types of Roadside Billboards and Their Dimensions

1. 48-Sheet Billboards:

Description: These are among the most prevalent forms of roadside advertising in the UK. Typically situated at roundabouts, traffic lights, near stations, and shopping centres, they provide substantial space for impactful messaging.

Dimensions: Approximately 6.1 metres wide by 3.05 metres high.

2. 96-Sheet Billboards:

Description: Doubling the size of 48-sheets, these expansive billboards are designed to be unmissable, making them ideal for major campaigns aiming for maximum exposure.

Dimensions: Approximately 12.2 metres wide by 3.05 metres high.

3. 6-Sheet Posters:

Description: Commonly found at bus stops and pedestrian areas, these smaller posters are perfect for targeted local advertising, ensuring visibility among foot traffic.

Dimensions: Typically 1.2 metres wide by 1.8 metres high.

4. Digital Billboards:

Description: Utilising LED technology, digital billboards offer dynamic content that can be updated in real-time, capturing the attention of passers-by with vibrant displays.

Dimensions: Sizes vary depending on location, but a common dimension is around 6 metres by 3 metres.

Prominent Areas and Streets in Newham for Advertising

Newham boasts several key locations that are ideal for roadside advertising:

Stratford:

Description: Home to the Queen Elizabeth Olympic Park and Westfield Stratford City, this area experiences high footfall from shoppers, tourists, and commuters.

Advertising Advantage: Billboards here can reach a diverse audience, enhancing brand exposure among both locals and visitors.

Canning Town:

Description: A rapidly developing area with significant residential and commercial growth, situated near major transport links.

Advertising Advantage: Strategically placed adverts can capture the attention of daily commuters and residents, promoting brand recognition in an evolving market.

East Ham High Street:

Description: A bustling shopping district known for its variety of retail outlets and eateries.

Advertising Advantage: Ideal for targeting shoppers and local residents, ensuring high visibility for consumer-focused campaigns.

Royal Docks:

Description: An area undergoing significant regeneration, featuring the ExCeL London exhibition centre and London City Airport.

Advertising Advantage: Offers exposure to international visitors, business travellers, and event attendees, broadening the reach of your advertising efforts.

Approximate Costs of Roadside Advertising in Newham

The cost of roadside advertising in Newham varies based on several factors, including the type and size of the billboard, location, duration of the campaign, and time of year. For instance, a standard 48-sheet billboard may cost approximately £325 for a two-week period, while a 96-sheet billboard could be around £625 for the same duration. Digital billboards generally command higher fees due to their dynamic capabilities and prime locations.

Monthly and Annual Contract Options

Many advertising agencies in Newham offer flexible contract terms to suit various marketing strategies. Monthly contracts are ideal for short-term promotions or event-specific advertising, providing businesses with the agility to adapt their campaigns as needed. Annual contracts, on the other hand, offer sustained brand presence and often come with cost advantages, ensuring your message remains prominent throughout the year.

By partnering with experienced outdoor advertising providers in Newham, businesses can select the most suitable billboard types and locations to maximise their marketing impact. Whether opting for traditional 48-sheet billboards or dynamic digital displays, roadside advertising in Newham presents a compelling opportunity to elevate your brand’s visibility and reach.